Benzinga Press Release Guidelines 2024 here is Do’s and Don’t

Writing an effective press release can be a make-or-break factor in how well your news and announcements are received by the media and your target audience. Press releases published on Benzinga, a leading source for actionable information for traders and investors, carry extra weight given the platform’s credibility and reach. Whether you’re announcing a new product launch, a partnership, financial results, or other newsworthy events, crafting a compelling Benzinga press release requires striking the right balance between providing essential details and captivating readers’ attention.

In this blog post, we’ll explore the do’s and don’ts of writing Benzinga press releases, equipping you with the knowledge and strategies to make your announcements stand out, resonate with your audience, and maximize the impact of your news. From nailing the headline and lead to structuring your content effectively and avoiding common pitfalls, we’ll cover it all. So, let’s dive in and ensure your next Benzinga press release is a resounding success!

Benzinga Guidlines 2024

Here are some guidelines for writing effective Benzinga press releases:

Title/Headline:
• Keep it concise, compelling, and attention-grabbing
• Use active voice and present tense
• Highlight the most newsworthy aspect
• Avoid jargon, puns, or overly promotional language

Lead Paragraph:
• Summarize the key details (who, what, when, where, why)
• Focus on the most crucial and interesting information
• Write in an engaging, journalistic style

Body:
• Provide more in-depth details, background, and context
• Use quotes from key figures to add credibility and human interest
• Structure with clear subheadings and short paragraphs
• Write objectively and avoid marketing fluff

Boilerplate:
• Include a brief “about” section describing your company
• Keep it factual and limit to 2–3 sentences

Best Practices:
• Write in an impartial, third-person news style
• Optimize for online readers with proper formatting and a potential link
• Include multimedia assets (images, videos, etc.) to enrich the release
• Provide contact details for media inquiries
• Follow Benzinga’s submission guidelines for length, formatting, etc.
• Focus on timely, relevant, non-promotional news of interest to investors/traders

Things to Avoid:
• Excessive marketing jargon, buzzwords, and hyperbole
• Burying the crucial news or details too far down
• Making unfounded claims or promises
• Complex technical explanations for a general audience
• Legal/financial disclaimers (covered by Benzinga’s terms)

By sticking to a straightforward, newsworthy style focused on the key facts, you’ll give your Benzinga press release the best chance of grabbing attention and effectively communicating your message.

Also Read: Mastering the Art of Bloomberg Press Release Submission: Your Ultimate Guide

By following these guidelines and best practices, you’ll be well-equipped to create and amplify highly engaging Benzinga press releases that capture attention and deliver result.

Common Press Release Mistakes

Some frequent missteps in press releases submitted to Benzinga include:

• Burying the actual announcement several paragraphs in
• Writing in overly promotional, salesy language
• Making vague claims without substantiating evidence/data
• Using excessive industry jargon or acronyms
• Having glaring grammar/spelling errors

While not ideal, these can often be overcome by strong news positioning and effective writing.

Optimizing for Online Distribution

With Benzinga as an online publishing platform, optimizing your press release for the digital format is crucial:

• Use shorter paragraphs and sentences for easy online reading
• Incorporate multimedia like images, videos, charts regularly
• Format properly with subheads, bulleted lists, spacing
• Ensure mobile responsiveness and quick loading
• Include relevant keywords and links (but avoid overoptimization)

Research shows releases with multimedia get 77% more views. And mobile now accounts for 61% of Benzinga’s traffic.

Multimedia Best Practices

To effectively use multimedia in your Benzinga press releases:

• Images: High-res PNG/JPG, compelling visuals, under 5MB
• Videos: Under 2 mins, uploaded to YouTube/Vimeo, include transcripts
• Charts/Data Viz: Clear, uncluttered design highlighting key metrics
• Include detailed captions/alt text for accessibility

Poor quality assets can turn readers away. So prioritize visual appeal while keeping file sizes reasonable.

Promotion and Amplification

Even after your release goes live on Benzinga, you’ll want an amplification strategy:

• Share across your company’s social media accounts
• Email blast it to your subscriber/investor lists
• Reach out to relevant media/influencers to cover it
• Leverage paid promotion on channels like Twitter
• Link to it from your website’s newsroom

According to Hubspot, the average press release earns just 22% of its total views on the day it’s published, so sustained promotion is key.

Measuring Success

To gauge performance, track metrics like:

• Total page views on Benzinga
• Average engagement (scroll depth, clicks, etc.)
• Social shares/engagement
• Website traffic from release
• Media pickups mentioning it
• Leads or conversions generated

Tools like Google Analytics, Benzinga’s analytics dashboards, media monitoring services, and marketing automation platforms can all provide insights.

Top Press Release Services

For an additional fee, you can distribute your release through paid press release distribution services. The most popular paid options include:

• ZEX PR WIRE
• BusinessWire
• 24–7 Press Release
• EIN Presswire

These services can boost visibility across media outlets and search engines but may not be needed for everyone’s budget or goals when publishing on Benzinga.

About ZEX PR WIRE — Premium Press Release Distribution

ZEX PR WIRE is a leading premium press release distribution service helping businesses amplify news and announcements. With a focus on maximizing reach and engagement, ZEX PR WIRE offers comprehensive solutions for press release creation, multichannel distribution, and analytics.

Key distribution channels include Digital Journal Press Release, AP News Press Release, Bloomberg Press Release, Yahoo Finance Press Release, Benzinga Press Release, and more top-tier outlets. ZEX PR WIRE provides services like professional writing, multimedia integration, targeted media outreach, and detailed performance reporting.

With transparent pricing and a customer-centric approach, ZEX PR WIRE aims to be a trusted partner for strategic press release distribution and PR amplification across industries. Its premium offerings ensure your announcements cut through the noise and reach intended audiences effectively.